Facebook Ads

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Facebook Marketing API

Campaign creation

Ad set creation

Targeting expansion

https://developers.facebook.com/docs/marketing-api/audiences/reference/targeting-expansion

Targeting restrictions

https://developers.facebook.com/docs/marketing-api/audiences/reference/targeting-restrictions

Ad creation

Dynamic creative

Asset feed

https://developers.facebook.com/docs/marketing-api/ad-creative/asset-feed-spec/options

Asset placement

https://developers.facebook.com/docs/marketing-api/dynamic-creative/placement-asset-customization

Authentication

Client-side

Do not forget to set response_type to token

For devices (TVs…)

https://developers.facebook.com/docs/facebook-login/for-devices

Refreshing tokens

https://developers.facebook.com/docs/facebook-login/access-tokens/refreshing/

Access token debugger

https://developers.facebook.com/tools/debug/accesstoken/

"OIDC Code Flow with PKCE for Manually Built Facebook Login Flows"

https://developers.facebook.com/docs/facebook-login/guides/advanced/oidc-token

Misc

Getting connected pages, apps…

https://developers.facebook.com/docs/marketing-api/connectionobjects/v9.0

"dry run"

https://developers.facebook.com/docs/marketing-api/reference/ad-campaign/ Search for executions_options: validate_only

Rate limiting

https://developers.facebook.com/docs/graph-api/overview/rate-limiting

Advanced features

Async requests

https://developers.facebook.com/docs/marketing-api/asyncrequests/

Batch requests

https://developers.facebook.com/docs/graph-api/making-multiple-requests

Async batch requests

https://developers.facebook.com/docs/graph-api/asynchronous-batch-requests/

Making requests more secure

https://developers.facebook.com/docs/graph-api/securing-requests

Aliasing fields

https://developers.facebook.com/docs/graph-api/aliasing-fields

Etags

https://developers.facebook.com/docs/marketing-api/asyncrequests#etags Can help to see if data has changed

Undocumented features

Limit

&limit=1000 in API queries to get more data without paging

Nested queries

Example with getting insights when querying campaigns: entity_id/campaigns?fields=id,name,effective_status,insights.time_range({"since":"2021-01-01","until":"2021-02-11"}){impressions,spend}